Every practice or business needs a brochure. Some brochures, if not done correctly, can become ineffective if not put together properly. There are 6 common mistakes to avoid when creating a brochure.
1. Objectives not being clearly stated. What is the main objective of the brochure? Clearly define the goals you want and what type of call to action that you want achieved by the patient or client.
2. Using generic templates. Not all brochures are created equal. In this day and age of visual stimulation, people can easily tell if a template was used.
3. Choosing the wrong brochure size. Decide what you are using your brochure for, how you plan on using the brochure to market, and then decide what size will work best for your needs. Do not base this off of content.
4. Not putting the heart of the practice or business into the brochure. People want to make a connection and to establish a relationship.
5. Copying the competition's brochures. One of the main goals of marketing is to get noticed and differentiate the practice or business from the competition. Following suit with how the competition's brochures look is defeating the purpose.
6. Visually pleasing isn't everything. Just because your brochure is visually pleasing does not mean it will succeed. At the base of any brochure is content and calls to action.
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