Is your business thinking of using Twitter as a Marketing Strategy?

Many people I speak to really don’t know much about Twitter other than people throwing out spur of the moment information like what are they doing, where have they been, and what are they thinking about eating next. Sure, some of twitter is composed of the mundane rituals described above but not all of twitter is filled with useless information.

The next complaint we hear about Twitter is that it is just to follow your favorite rock or movie star, like an online version of TMZ. What they may not know is how powerful Twitter can be. Revolutions have started and Twitter was the primary source of communication among those individuals.

There is a whole other side to Twitter that is useful and intelligent.  Everyday people are not only talking about what’s for dinner, they are sharing information such as articles, pictures, blogs, and statistics.

How can Twitter help business?  Believe it or not, we have some clients in the medical field that you would think would not be appropriate for Twitter. But if you take a minute to look at some of our posts for them, you can start to understand how it can enhance your social media presence and put out some good information for any type of business. By providing relevant content, your business will stand out and people will start to engage with your business. Who doesn’t want more brand recognition?

Why and how could your business use Twitter?

Our first suggestion is to determine what your objectives are for social media in your marketing plan. Then delve into how your business should use Twitter, and what it can do for your business.

• Can just one platform such as Facebook be your only online link? 
• Would you prefer to reach out to as many people as you can? 
• Do you want instant feedback about your product or service?
• Do you want to know what your customers or the general public is saying about your business?
• Do you want to provide useful information to your prospective clients or customers?
• Can you use it to determine trends in your industry?
• Do you want to connect with others in your industry?
• Do you just want to offer deals through social media platforms?
• Do you want to provide customer service?

There are many skeptics that say Twitter is not a good platform for businesses.  We have had good results for our clients by working with them to determine what their goals are and incorporating Twitter into their plan.  We don’t ask why anyone would use Twitter, but we ask how it will help their online marketing strategy.

Michele White

Image by Flickr.(2009) http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en. retrieved from http://www.flickr.com/photos/svartling/3638204140/sizes/s/in/photostream/.

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